Case study · Flight tickets
POAS from 1.2x to 1.9x with margin-based bidding
Profitable growth for a flight OTA by switching conversion value to margin.
POAS1,9x+0,7
CPA₺212−9%
ClientAn OTA (anonymised)
IndustryFlight tickets
ServicesGoogle Ads,Reporting & Analytics
01
The challenge
Revenue grew, profit didn't.
02
What we did
Margin data was passed to GA4 and Google Ads; a route-based campaign structure was built.
03
The result
POAS reached 1.9x in 90 days, CPA fell 9%.
Anonymized case · figures refer to a sample period.
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