Advertising for travel brands that delivers not clicks, but bookings.
We read your search, basket and payment data at the source. Your budget on Google, Instagram, SEO and AI search is managed for bookings and profit — not for clicks.
search→ Meta CAPIIST → AYT · 15 Jul · 2 adultsgenerate_lead→ CRMVilla · Kaş · WhatsApppurchase→ Google AdsHotel · ₺14,200 · margin ₺1,846search→ Meta CAPIBodrum · 3 nights · 2+1purchase→ Ads · Meta₺3,798 · margin ₺286 · IST-AYTsearch IST → AYT · 2 hours ago, didn't book 
ornekturSponsored · InstagramDynamic travel adFor online travel agencies, agencies, hotels and tour operators
Do you know where your ad budget actually goes?
Three common blind spots in travel advertising — and the system we build against each one.
The ad platform reports "conversions" your sales screen never sees.
We send search, basket and payment data from your site to the ad platforms via server-side tagging and APIs — with cancellations and refunds deducted.
ROAS looks great, but you are not making a profit.
We bid on your margin, not the ticket price (POAS). No budget is burned on low-commission sales.
Your agency doesn't know the season, the holiday calendar or charter.
A team that works only in travel and knows GDS, charter, contracting, seasonality and the holiday calendar.
Six channels, one team, one report.
From search engines to AI assistants, from Google to Instagram. Every channel is measured against the same sales data and lands in the same monthly report.
All servicesSEO
Technical SEO, programmatic route and destination pages, schema and backlinks.
Explore the serviceGEO
Become the recommended brand in ChatGPT, Gemini, Perplexity and Google AI Overviews.
Explore the serviceContent Production
Blog posts, guides, destination copy, Reels and ad creative.
Explore the serviceGoogle Ads
Search, Performance Max, Demand Gen, YouTube and remarketing.
Explore the serviceInstagram & Meta Ads
Reels, dynamic travel catalog ads and click-to-WhatsApp campaigns.
Explore the serviceReporting & Analytics
GA4, conversion tracking, Looker Studio dashboard and monthly report.
Explore the serviceWhatever your booking engine, we read sales data at the source.
Your own software, an off-the-shelf booking engine or the DIJI.TECH platform: we install the standard event plan on your site and pass route, dates, passenger count and margin to the ad platforms. On DIJI.TECH sites this setup comes ready.
searchorigin, destination, date(s), paxview_itemproduct ID, price, supplierbegin_checkoutvalue, currencypurchasegross sales, margin, route/destinationAds · Meta · GA4Value-based bidding, catalog remarketing, reportingMeasured at the source
Search, route, dates, pax, basket and sales data flow straight into the ad platforms.
Profit-first optimization
For flights we bid on your margin, not on the ticket price.
A travel-only team
GDS, charter, contracting, seasonality, holiday calendars — a team that knows travel.
Transparent monthly report
A live dashboard, a PDF report and a review meeting every month.
Whether or not you run on DIJI.TECH.
DIJI.TECH customers
Measurement comes ready. With the software + marketing bundle, product-based campaigns go live in week one.
For DIJI.TECH users →02Every agency
Your own software or another booking engine: we set up GA4, server-side GTM and the Meta Conversions API for you.
Platform-independent setup →15 travel verticals, 15 different funnels.
Margin in flights, decision time in tours, WhatsApp in villas. We set the channel mix and the optimization metric by vertical.
The first 90 days.
Measurement first, spend second. We don't scale until sales data flows correctly into the ad platforms.
Setup
Account audit, measurement setup, conversion values, audiences, negative lists, campaign structure, ad copy and landing page matching.
Learning
Launching campaigns, daily search term cleanup, budget balancing.
Optimization
Bid strategy transition, ad copy tests, route/destination expansion, asset group tests.
Scaling
Shifting budget to winning campaigns, new markets and languages, Demand Gen/YouTube expansion, season plan.
Here's what you get every month.
Gaps between platform data and sales data are explained, not hidden. Negative results are written up too — together with the plan to fix them.
| Metric | This month | Last month | Change |
|---|---|---|---|
| Ad spend | ₺412K | ₺388K | +6% |
| Bookings | 1,926 | 1,611 | +20% |
| Gross sales (GMV) | ₺9.8M | ₺8.2M | +19% |
| ROAS | 5.9x | 5.3x | +0.6 |
| POAS | 1.7x | 1.5x | +0.2 |
| CPA | ₺214 | ₺241 | −11% |
| AI Share of Voice | 24% | 18% | +6 pts |
Frequently asked questions
Couldn't find your question? Let's talk it through on the free audit call.
GEO (Generative Engine Optimization) is the work of getting your brand recommended and cited as a source in AI assistants such as ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews / AI Mode. SEO targets rankings in search results; GEO targets your place in AI answers.
No. The media budget paid to Google and Meta is not included in the service fee.
We work platform-independently with online travel agencies, agencies, hotels and tour operators. Setup scope depends on your site's technical structure; on sites built on DIJI.TECH, measurement comes ready.
We recommend that accounts are owned by the client; travelads.pro works with manager access.
The live dashboard is open 24/7. The monthly PDF report arrives by email by the 5th business day of each month, and a review meeting is held within the first 10 days of the month.
Because ticket commissions are low, optimizing for ticket value can bring unprofitable sales. We bid on your margin (POAS).
Free Ads & SEO Audit
Fill in the form and within 3 business days we will score your ad account, your search visibility and your AI visibility.