For every agency — platform-independent

Ads run on your sales data — without changing your platform.

Your own software, an off-the-shelf booking engine or any other platform: we set up GA4, GTM (including server-side) and the Meta Conversions API around your site's technical structure.

Get a free audit Setup process
Which platforms do we work with?

Whatever your booking platform.

All we need is the ability to run tags on your site, or server-side access to sales data. We have live setups on every one of the structures below.

01

Your own software

In-house B2C / B2B booking sites. We write the dataLayer specification for your team.

02

Off-the-shelf booking engines

White-label flight, hotel and tour engines — including cross-domain tracking for iframe and subdomain flows.

03

GDS / XML-based sites

Sites running on Sabre, Travelport, Amadeus or supplier XML; margin calculated from PNR and ticket data.

04

Hotel booking engines

Hotel website + booking engine; Hotel Center, metasearch and hotel catalog connections.

05

CMS + booking plugin

Tour, villa and boat booking plugins on WordPress or a similar CMS.

06

Enquiry / WhatsApp-led sales

No online payment? Form, call and WhatsApp conversions are matched to sales in your CRM.

What we set up

GA4, GTM and the Conversions API — built around your site's technical structure.

GA4 event plan

search, view_item, begin_checkout, add_payment_info, purchase, generate_lead and refund — with route, date, pax and margin parameters.

Google Tag Manager

Web container + server-side (sGTM) container, for data that survives ad blockers and browser restrictions.

Meta Pixel + Conversions API

Search, ViewContent, InitiateCheckout, AddPaymentInfo, Purchase — with event deduplication (event_id).

Google Ads Enhanced Conversions

First-party data matching, plus offline conversion uploads for call-centre and WhatsApp sales.

Consent Mode v2

KVKK- and GDPR-compliant cookie consent, with modelled conversions for non-consented traffic.

Sales reconciliation

Platform data is reconciled monthly against your booking system's sales report; gaps are explained in the report.

For your developers

One dataLayer specification.

We hand your software team a specification with the fields, sample values and test scenarios for every event. The typical workload is 1–2 developer days; we handle the rest in GTM.

dataLayer.push({
  event: 'purchase',
  ecommerce: {
    transaction_id: 'PNR-8F2K1Q',
    value: 3798,          // gross sales
    margin: 286,          // margin (POAS)
    currency: 'TRY',
    product_type: 'flight',
    origin: 'IST', destination: 'AYT',
    departure_date: '2026-07-15',
    pax: { adults: 2, children: 0 }
  }
});
Migration and integration

Tracking in two weeks, campaigns in week three.

  1. 01Day 0–3

    Discovery and access

    We review existing accounts, tags and the sales flow, and get access to GA4, Google Ads, Meta and GTM.

  2. 02Day 3–7

    Measurement plan

    We write the event plan and dataLayer specification and confirm where margin and refund data comes from.

  3. 03Day 7–14

    Setup and testing

    GTM web + server, Meta CAPI and Enhanced Conversions are installed and verified with test orders.

  4. 04Day 14–21

    Reconciliation

    Platform conversions are reconciled with the sales report; the gap is brought below 5%.

  5. 05Day 21+

    Campaigns live

    Intent-based campaigns, feeds and creatives go live.

Who does what?
Tasktravelads.proYour team
Measurement plan and specPreparesApproves
dataLayer / server eventsTestsAdds to the site (1–2 days)
GTM, GA4, CAPI setupBuilds and manages—
Ad accountsManages with manager accessOwns
Sales reportReconcilesProvides a monthly export
Switching from another agency

Your account history is preserved and campaigns are taken over without a gap.

01Ad accounts stay in your ownership; we never open new ones.
02Existing campaigns are reviewed: what works is kept, what loses money is paused first.
03Tracking errors are fixed first; bid strategy only changes once the data is clean.
Optional

Planning a new platform? Consider DIJI.TECH.

Not required — travelads.pro works with your current platform. But if you are planning a new site or a platform change, DIJI.TECH comes with measurement, feeds and deep-link landing pages built into the product.

For DIJI.TECH customers →Visit diji.tech ↗
FAQ

About platforms and setup

No. travelads.pro is platform-independent; we set up measurement on your current site. DIJI.TECH is simply an option for agencies looking for a new platform.

Free audit

A free audit on your current platform

We'll review your current tracking setup, ad accounts and visibility, and share the gaps and opportunities within 3 business days.

01Google Ads account audit
02SEO / GEO visibility score
03Competitor ad analysis
A DIJI.TECH brand · Your details are protected under KVKK and GDPR principles.

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