Service 03 / 06

Content Production

A content calendar planned around the travel season. Organic traffic, AI citations and ad creative from a single team.

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Metrics we reportDEMO
Reach1.2M+14%
Engagement rate4.8%+0.6
Video views (50%)31%+4
Saves / shares8,920+22%
Delivered every month
✓Monthly content calendar
✓Published content list
✓Creative performance report
✓Topic proposals for next month
Who is this service for?
Flight ticketsHotelsBus ticketsCar rentalToursTransfersVilla rentalsTrain ticketsEvent ticketsBoat rentalsFerriesVisa servicesHealth tourismB2B agenciesCorporate travel
Scope

What we do

Blog posts, guides, destination copy, Reels and ad creative.

01

SEO blog / guide

1,500+ words; for organic traffic and GEO citations.

02

Route/destination page copy

Enriching programmatic SEO pages.

03

Ad copy

15 RSA headlines and 4 descriptions per campaign.

04

Instagram Reels

15–30 seconds; for Meta ads and organic use.

05

Carousel, static post, story

Remarketing and campaign announcements.

06

Short video

YouTube Shorts and Demand Gen inventory.

07

Email / newsletter copy

Winning back existing customers.

Monthly volume (Growth plan example)

Content typePurposeMonthly
SEO blog / guideOrganic traffic, GEO citations4–8
Route/destination copyProgrammatic SEO20–50
Instagram ReelsMeta ads + organic4–8
Carousel / static postMeta ads + organic8–12
StoryRemarketing, announcements8–12
Short videoGoogle video inventory2–4
Email / newsletterWin-back2–4

Season calendar

Holiday dates change every year, so the calendar is updated annually.

PeriodTheme
January – MarchEarly booking (summer), mid-term break
March – AprilEid al-Fitr holiday, spring getaways
May – JuneEid al-Adha, summer holidays, end of school
July – AugustLast minute, international, boat/villa
September – OctoberCultural tours, autumn getaways, health tourism
NovemberNovember sales, New Year early booking
DecemberNew Year, winter/ski, visa applications
Process

The first 90 days

Every phase ends with a written output and a sign-off step.

Day 0–14

Setup

Account audit, measurement setup, conversion values, audiences, negative lists, campaign structure, ad copy and landing page matching.

Output: Setup report + sign-off
Day 15–30

Learning

Launching campaigns, daily search term cleanup, budget balancing.

Output: First-week and first-month report
Day 31–60

Optimization

Bid strategy transition, ad copy tests, route/destination expansion, asset group tests.

Output: Performance report, test results
Day 61–90

Scaling

Shifting budget to winning campaigns, new markets and languages, Demand Gen/YouTube expansion, season plan.

Output: Q2 plan + budget proposal
Content Production in our plans

What's in each plan?

Compare all plans
Start
New sites, single product
✓Ad copy
GrowthRECOMMENDED
Growing agencies
✓+ blog + social media creative
Pro
Multi-product / multi-market brands
✓+ video production

Whatever your booking platform

On DIJI.TECH sites measurement comes ready; on any other platform we set up GA4, GTM and the Meta Conversions API.

DIJI.TECH customers →Every agency →
FAQ

Questions about Content Production

Around the travel season: early booking, public holidays, summer, last minute and winter. Holiday dates are updated every year.

Other services

01

SEO

Technical SEO, programmatic route and destination pages, schema and backlinks.

Explore the service
02

GEO

Become the recommended brand in ChatGPT, Gemini, Perplexity and Google AI Overviews.

Explore the service
04

Google Ads

Search, Performance Max, Demand Gen, YouTube and remarketing.

Explore the service
05

Instagram & Meta Ads

Reels, dynamic travel catalog ads and click-to-WhatsApp campaigns.

Explore the service
06

Reporting & Analytics

GA4, conversion tracking, Looker Studio dashboard and monthly report.

Explore the service
Free audit

Free Ads & SEO Audit

Fill in the form and within 3 business days we will score your ad account, your search visibility and your AI visibility.

01Google Ads account audit
02SEO / GEO visibility score
03Competitor ad analysis
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