Sample monthly report · demo data
Here's what you get every month.
The dashboard below is an example built on anonymous, fictional data. The tabs mirror the sections of the monthly PDF report.
Executive Summary
P. 2METRICTHIS MONTHLAST MONTHCHANGELAST YEARTARGET
Ad spend₺412K₺388K+6%₺301K₺420K
Bookings1,9261,611+20%1,2441,850
Gross sales (GMV)₺9.8M₺8.2M+19%₺6.1M₺9.5M
Margin / gross profit₺712K₺594K+20%₺431K₺690K
ROAS5.9x5.3x+0.64.6x5.5x
POAS1.7x1.5x+0.21.4x1.6x
CPA₺214₺241−11%₺242₺230
Organic sessions184K151K+22%118K170K
AI Share of Voice24%18%+6 pts—25%
3 WINSRoute campaigns: POAS +0.2IST-AYT catalog ad at 7.1x ROASPerplexity visibility at 47%
3 ISSUES / RISKSBrand traffic share grew inside PMaxMeta frequency hit 3.4 on the Cappadocia set4% error rate at the mobile payment step
3 PRIORITIES NEXT MONTHBudget plan for the November salesBrand exclusion test in PMaxFix the mobile payment error
PDF report · 10–14 pages
The monthly report, page by page
In your inbox by the 5th business day of every month.
Page 01CoverClient name, period, prepared by
Page 02Executive SummaryOne page: 9 metrics, 3 wins, 3 risks, 3 priorities
Page 03Channel MixSpend and revenue by channel, MER
Page 04–05Google AdsCampaign table, top 10 routes, impression share, tests
Page 06–07Instagram / MetaAd sets, top 5 / bottom 3 creatives, catalog
Page 08Site & FunnelSearch → payment → sale, device split
Page 09SEOOrganic trend, ranking distribution, backlinks
Page 10GEO / AIVisibility by platform, cited pages
Page 11Content & Organic SocialContent produced, reach, engagement
Page 12Action PlanAction, channel, owner, date, expected impact
Page 13Budget ProposalNext month's budget by channel, with rationale
AnnexGlossaryROAS, POAS, CPA, AI SoV…
Delivery rhythm
Live dashboard
Looker Studio: GA4, Google Ads, Meta, Search Console and sales data from your booking system. 24/7 access.
Monthly PDF report
In your inbox by the 5th business day of every month.
Review meeting
30–45 minutes online, within the first 10 days of the month.
Weekly summary
On Growth and Pro, a short email or WhatsApp summary every Monday.
Urgent alert
Spend deviation > 20%, broken tracking or ad disapprovals → same-day notice.
How we write reports
01A one-line comment under every chart: what happened, why, and what we will do.
02Numbers always come with a comparison: previous month, last year, target.
03Gaps between platform data and sales data are explained, never hidden.
04Negative results are written up plainly, together with the plan to fix them.
Free audit A DIJI.TECH brand · Your details are protected under KVKK and GDPR principles.
Let's start with page one of your own report
Fill in the form and within 3 business days we will score your ad account, your search visibility and your AI visibility.
01Google Ads account audit
02SEO / GEO visibility score
03Competitor ad analysis
Bookings rose 20%; moving route campaigns to margin-based bidding lifted POAS from 1.5x to 1.7x. We recommend a budget increase for the November sales.