Home / Industries / Hotels Industry · Stays & Experiences Hotels: Google Ads, Instagram and SEO that drive bookings Decisions are made on destination, dates and reviews. Feed quality and date extensions drive conversion.
Optimization metric ROAS, room nights
Buying behaviour Destination + dates, reviews matter
Core channels Search, PMax / Travel feed, Meta catalog
Optimization metric ROAS, room nights
Channel mix Recommended Google Ads budget split These shares are a starting point; they are rebalanced on the data from the first 30 days.
Rule Date + destination extensions are used.
Sample campaign structure Campaigns split by intent Brand, route/destination and generic traffic live in separate campaigns — each with its own target ROAS or CPA.
Sample search terms bodrum hotels holiday hotel deals antalya all inclusive
Account: [Brand] — TR 4 campaigns
01 Search · Brand Impression share 90%+, low CPC 10%
02 Search (destination) Target: ROAS, room nights 40%
03 PMax / Travel feeds Driven by feed / product data 35%
04 Demand Gen Inspiration + remarketing, video 15%
Instagram & Meta
Our approach on Meta KPIs we track
What we measure Business ROAS, room nights Number of bookings Gross sales (GMV) Margin / gross profit
Ad efficiency ROAS / POAS CPA / CPL Impression share CTR
Site / funnel Search → booking rate Basket abandonment Payment success rate Mobile conversion rate
Measurement setup
Whatever platform you run on, measurement is in place within two weeks. 01 Standard event plan search, view_item, begin_checkout, purchase and refund events are installed on your site with route, date and pax parameters.
02 Automatic catalogs Meta and Google feeds are generated from your product data: from-price, image, deep link.
03 Deep-link landing pages Searchers land on a pre-filled results page or the matching route page.
FAQ
Questions about Hotels Which metric do you optimize for in this vertical? − For Hotels, the primary metric is ROAS, room nights. Targets are finalized on the data from the first 30 days.
How is the budget split across channels? + Our starting recommendation: Search (destination) 40%, PMax / Travel feeds 35%, Demand Gen 15%, Brand 10%. Shares are rebalanced after the first 30 days.
Is using DIJI.TECH infrastructure mandatory? + No. travelads.pro works whichever booking platform you use; measurement setup is planned around your site's infrastructure. On sites built on DIJI.TECH, measurement comes ready.
How do you report results? + A live dashboard, a PDF report by the 5th business day of the month and a monthly review meeting.
Free audit Free Ads & SEO Audit Fill in the form and within 3 business days we will score your ad account, your search visibility and your AI visibility.
01 Google Ads account audit
02 SEO / GEO visibility score
03 Competitor ad analysis
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