Frequently asked questions.
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GEO (Generative Engine Optimization) is the work of getting your brand recommended and cited as a source in AI assistants such as ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews / AI Mode. SEO targets rankings in search results; GEO targets your place in AI answers.
No. The media budget paid to Google and Meta is not included in the service fee.
We work platform-independently with online travel agencies, agencies, hotels and tour operators. Setup scope depends on your site's technical structure; on sites built on DIJI.TECH, measurement comes ready.
We recommend that accounts are owned by the client; travelads.pro works with manager access.
The live dashboard is open 24/7. The monthly PDF report arrives by email by the 5th business day of each month, and a review meeting is held within the first 10 days of the month.
Because ticket commissions are low, optimizing for ticket value can bring unprofitable sales. We bid on your margin (POAS).
Platforms and other questions
No. travelads.pro works whichever booking platform you use; measurement setup is planned around your site's infrastructure. On sites built on DIJI.TECH, measurement comes ready.
The standard event plan, product feeds and deep-link landing pages come built into the product, so setup takes hours and campaigns go live in week one. Software and marketing can be combined in one bundle.
We set up GA4, server-side GTM, the Meta Conversions API and Google Ads Enhanced Conversions, and hand your software team a dataLayer specification. It typically takes two weeks.
Plans and pricing
No. The amount paid to Google and Meta is not included in the service fee; it is paid directly from your ad account.
Yes. A plan change can be proposed at the monthly review meeting based on performance and season.
We recommend that accounts are owned by the client; travelads.pro works with manager access.
Start: TR; Growth: TR + 1 language; Pro: multilingual. Separate campaigns can be set up for diaspora markets (Germany, the Netherlands, the United Kingdom).
Free audit
Yes. There is no charge for the audit or the results call.
No. We run audits for every travel company, whether it uses its own software, an off-the-shelf booking engine or DIJI.TECH infrastructure.
We share the results in an online call and decide together which plan suits you.
SEO
Generating route and destination pages from templates, each with unique data (average price, flight time, airlines, cheapest month). Your booking system's data feeds the content of these pages.
No. Pagination and filter URLs are kept out of the index; only route and destination landing pages are indexed.
Organization, TravelAgency, Product/Offer, Flight, Hotel, TouristTrip, FAQPage, BreadcrumbList and Review.
For agencies with an office, Google Business Profile, NAP consistency and review management are added to the scope.
GEO
No. GEO stands for Generative Engine Optimization — visibility work for AI-powered search and assistants.
ChatGPT, Google AI Overviews / AI Mode, Gemini, Perplexity and Microsoft Copilot.
For each client, 30–100 target prompts are defined by sector, routes and destinations and measured monthly.
A custom channel group for AI referral traffic is set up in GA4; sessions and conversions are reported.
Content Production
Around the travel season: early booking, public holidays, summer, last minute and winter. Holiday dates are updated every year.
Every RSA has at least 3 price, 3 trust (TÜRSAB licence no., secure payment, instalments), 3 urgency and 2 brand headlines.
Fatigue is checked weekly; when frequency exceeds 3 and CTR drops, the creative is refreshed.
Yes. Content that performs well organically on Instagram is moved into ads via partnership ads or boosting.
Google Ads
Below 30 conversions, maximize conversions; as data matures, target CPA, target ROAS and POAS with margin data.
Airline names are subject to trademark complaints; ad copy never gives the impression of an "official site".
No. These terms are on the negative list; they are directed organically to customer service pages.
We recommend that accounts are owned by the client; travelads.pro works with manager access.
Instagram & Meta Ads
A catalog ad shown automatically to someone who searched on your site, with the current price of the route or hotel they looked at.
9:16 Reels and Stories first, 4:5 feed second, 1:1 catalog. A hook in the first 2 seconds and captions for sound-off viewing.
For campaigns that have exited the learning phase, budget is increased in 20% steps.
Yes; set up mainly with lead forms while respecting Meta's health category restrictions.
Reporting & Analytics
GA4 data-driven attribution and platform reports are presented side by side; differences are explained in the report. A blended MER view is shared once a month.
If spend deviates by more than 20%, conversion tracking breaks or an ad is disapproved, you are notified the same day.
10–14 pages: executive summary, channel mix, Google Ads, Meta, site funnel, SEO, GEO, content, action plan and budget proposal.
Yes. Negative results are stated clearly and presented together with a plan to fix them.
Free Ads & SEO Audit
Fill in the form and within 3 business days we will score your ad account, your search visibility and your AI visibility.