Industry · Transport

Car rental: Google Ads, Instagram and SEO that drive bookings

Demand concentrates around airports and dates; a location-based structure is essential.

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Car rental
Optimization metricCPA, rental days
Buying behaviourAirport + dates
Core channelsSearch (location), PMax
Optimization metricCPA, rental days
Channel mix

Recommended Google Ads budget split

These shares are a starting point; they are rebalanced on the data from the first 30 days.

Rule

Airport-based ad groups.

70%Search (location)
Search (location)70%
PMax20%
Brand10%
Sample campaign structure

Campaigns split by intent

Brand, route/destination and generic traffic live in separate campaigns — each with its own target ROAS or CPA.

Sample search terms
antalya airport car rentaldalaman rent a car
Account: [Brand] — TR3 campaigns
01Search · BrandImpression share 90%+, low CPC10%
02Search (location)Target: CPA, rental days70%
03PMaxDriven by feed / product data20%
KPIs we track

What we measure

BusinessCPA, rental daysNumber of bookingsGross sales (GMV)Margin / gross profit
Ad efficiencyROAS / POASCPA / CPLImpression shareCTR
Site / funnelSearch → booking rateBasket abandonmentPayment success rateMobile conversion rate
Measurement setup

Whatever platform you run on, measurement is in place within two weeks.

01Standard event plansearch, view_item, begin_checkout, purchase and refund events are installed on your site with route, date and pax parameters.
02Automatic catalogsMeta and Google feeds are generated from your product data: from-price, image, deep link.
03Deep-link landing pagesSearchers land on a pre-filled results page or the matching route page.
Start from your platform

Whether or not you run on DIJI.TECH, the same measurement standard.

Related DIJI.TECH product · B2C Car Rental Software DIJI.TECH Car Rental Software: booking, payment and management infrastructure for selling car rental. travelads.pro measurement comes pre-installed. View on diji.tech ↗ +3 related products: Car Rental Company Software · Car Rental Agency System · Car Rental
DIJI.TECH

I use DIJI.TECH

Measurement is already in place — we can go live with product-based campaigns in week one.

For DIJI.TECH customers GA4 · GTM · CAPI

I use another platform

We set up GA4, server-side GTM and the Meta Conversions API around your site's technical structure.

For every agency
FAQ

Questions about Car rental

For Car rental, the primary metric is CPA, rental days. Targets are finalized on the data from the first 30 days.

Related industries

All industries
Flight ticketsMargin-based ROAS→Bus ticketsCPA→TransfersCPA→Train ticketsCPA→FerriesCPA→
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