How is the budget split across channels?

Our starting recommendation: Search 60%, PMax 40%. Shares are rebalanced after the first 30 days.

Is using DIJI.TECH infrastructure mandatory?

No. travelads.pro works whichever booking platform you use; measurement setup is planned around your site's infrastructure. On sites built on DIJI.TECH, measurement comes ready.

How do you report results?

A live dashboard, a PDF report by the 5th business day of the month and a monthly review meeting.

Industry · Stays & Experiences

Event tickets: Google Ads, Instagram and SEO that drive bookings

Date-critical and impulsive; the campaign calendar compresses around the event date.

Get a Free Audit See the channel mix

Optimization metricROAS

Buying behaviourDate-critical, impulsive

Core channelsMeta, Search (event name)

Optimization metricROAS

Channel mix

Recommended Google Ads budget split

These shares are a starting point; they are rebalanced on the data from the first 30 days.

Rule

Resellers need Google's ticket reseller certification.

60%Search

Search60%

PMax40%

Sample campaign structure

Campaigns split by intent

Brand, route/destination and generic traffic live in separate campaigns — each with its own target ROAS or CPA.

Sample search terms

[event name] ticketsconcert tickets istanbul

Account: [Brand] — TR3 campaigns

01Search · BrandImpression share 90%+, low CPC—

02SearchTarget: ROAS60%

03PMaxDriven by feed / product data40%

Instagram & Meta

Our approach on Meta

Core approach

Date-focused, countdown

Conversion

Purchase

KPIs we track

What we measure

BusinessROASNumber of bookingsGross sales (GMV)Margin / gross profit

Ad efficiencyROAS / POASCPA / CPLImpression shareCTR

Site / funnelSearch → booking rateBasket abandonmentPayment success rateMobile conversion rate

Measurement setup

Whatever platform you run on, measurement is in place within two weeks.

01Standard event plansearch, view_item, begin_checkout, purchase and refund events are installed on your site with route, date and pax parameters.

02Automatic catalogsMeta and Google feeds are generated from your product data: from-price, image, deep link.

03Deep-link landing pagesSearchers land on a pre-filled results page or the matching route page.

Start from your platform

Whether or not you run on DIJI.TECH, the same measurement standard.

DIJI.TECH

I use DIJI.TECH

Measurement is already in place — we can go live with product-based campaigns in week one.

For DIJI.TECH customers GA4 · GTM · CAPI

I use another platform

We set up GA4, server-side GTM and the Meta Conversions API around your site's technical structure.

For every agency

FAQ

Questions about Event tickets

For Event tickets, the primary metric is ROAS. Targets are finalized on the data from the first 30 days.

Related industries

All industries

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Free audit

Free Ads & SEO Audit

Fill in the form and within 3 business days we will score your ad account, your search visibility and your AI visibility.

01Google Ads account audit

02SEO / GEO visibility score

03Competitor ad analysis

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