Industry · Specialist & B2B

Corporate travel: Google Ads, Instagram and SEO that drive bookings

Several people inside the company make the buying decision; the conversion measured is a demo request.

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Corporate travel
Optimization metricDemo requests
Buying behaviourSelling to companies
Core channelsSearch, LinkedIn
Optimization metricDemo requests
Channel mix

Recommended channels

These shares are a starting point; they are rebalanced on the data from the first 30 days.

Search
LinkedIn
Sample campaign structure

Campaigns split by intent

Brand, route/destination and generic traffic live in separate campaigns — each with its own target ROAS or CPA.

Sample search terms
corporate travel managementbusiness travel platform
Account: [Brand] — TR1 campaigns
01Search · BrandImpression share 90%+, low CPC—
KPIs we track

What we measure

BusinessDemo requestsNumber of bookingsGross sales (GMV)Margin / gross profit
Ad efficiencyROAS / POASCPA / CPLImpression shareCTR
Site / funnelSearch → booking rateBasket abandonmentPayment success rateMobile conversion rate
Measurement setup

Whatever platform you run on, measurement is in place within two weeks.

01Standard event plansearch, view_item, begin_checkout, purchase and refund events are installed on your site with route, date and pax parameters.
02Automatic catalogsMeta and Google feeds are generated from your product data: from-price, image, deep link.
03Deep-link landing pagesSearchers land on a pre-filled results page or the matching route page.
Start from your platform

Whether or not you run on DIJI.TECH, the same measurement standard.

Related DIJI.TECH product · Corporate Flight Ticket DIJI.TECH Flight Ticket: booking, payment and management infrastructure for selling flight tickets. travelads.pro measurement comes pre-installed. View on diji.tech ↗ +4 related products: Hotel · Transfer · Car Rental · Visa
DIJI.TECH

I use DIJI.TECH

Measurement is already in place — we can go live with product-based campaigns in week one.

For DIJI.TECH customers GA4 · GTM · CAPI

I use another platform

We set up GA4, server-side GTM and the Meta Conversions API around your site's technical structure.

For every agency
FAQ

Questions about Corporate travel

For Corporate travel, the primary metric is Demo requests. Targets are finalized on the data from the first 30 days.

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